Experts agree that the color of a car does say a lot about its owner. Apart from the traditional blue and black colors, manufacturers are coming with a variety of colors to match the taste and preference of the consumers. They make sure that even the most fickle of all buyers is compelled to buy their brand by providing an appealing look to their products. The different variety of colors does reflect the individual’s psychology and its role in deciding the sales cannot be denied. About 93% of the consumers go for overall visual appearance and color, while 85% agree that color is the main reason for buying the product. White shows that the individual is fastidious and a perfectionist, with a penchant for strong attention to the minute details; Pink being caring and gentle; Red of lust and full of energy; Purple for creative and trying out something new and extraordinary; Blue for quiet, confident and dependable; Green for balanced, traditional, trustworthy, lively and sometimes hysterical; Yellow for intelligent, young at heart and upbeat; Brown/Beige for being pragmatic, reliable, down to Earth and practical; Grey for sober, calm and career driven; Silver for cool, elegant, detached and futuristic; Black for being conservative, elegant, empowered and professional.
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